Brand design
With fast-paced modeling and a sharp vision, we chip away to reach a brand’s essence at the atomic level.
Understanding the brand design process
What is a primary identity?
This process is what most people think of when they think of the word “branding.” Trademarkable brand element devices such as the naming (primary verbal identities) and logomarks (primary visual identities) are conceptualized and refined to create the mainsail of a company’s image.
What is a brand identity system?
The framework of a brand is based around a collection of brand elements that all work in tandem to create strength, memorability, and consistency of messaging. They can be viewed as the full set of tools that are used to both explicitly and implicitly convey a brand’s messages.
What is brand positioning?
Brand strategy is composed of brand analysis models that measure and manage brand equity over time. After brands have established their positioning and identity systems, they undergo a full assessment before segueing into being further developed through communication design.
What is brand strategy?
This phase is composed of brand analysis models that measure and manage brand equity over time. After brands have established their positioning and identity systems, they undergo a full assessment before segueing into being further developed through communication design.
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