Portfolio Overview
Strengthening trusted partnerships while welcoming an expanding network of distinguished clients.
Key Business Sectors
Industrial B2B & B2C
High-end Hospitality
Real Estate Private Equity
Professional Practices
Discretion is central to the approach.
The curated selections of work below intentionally omit select details or brand names to respect client confidentiality.
Enterprise Case Studies
Highlights from brand transformation initiatives for global organizations navigating growth, change, or repositioning.
Case Study 01:
Global brand launch for a $1B holding company with a portfolio of consumer goods brands
Developed foundational systems to align brand identity, marketing tools, and executive communications across international teams and subsidiary brands.
Project Responsibilities:
Global brand identity system development
Print and digital brand guideline creation
Brand architecture & asset definition
Corporate communications advisory support
MarComms template creation
Digital and print collateral systemization
Signage standards for global facilities
Executive messaging design and distribution
CEO communication rollout (multi-language)
Global internal brand alignment guidance
Case Study 02:
Corporate identity leadership across a $6B manufacturing holding company
Directed multi-brand identity implementation, supported cross-functional initiatives, and formalized brand compliance programs across global operations.
Project Responsibilities:
Corporate brand guideline authorship
Visual identity system development
Brand architecture guidance, 16+ subsidiaries
Merger and brand refresh creative consulting
Third-party marketing integration
C-Suite and HR communication design
Annual and ESG report production support
Facility signage brand adherence oversight
Global DAM system support
Brand compliance training & facilitation
Case Study 03:
Creative strategy & leadership support for a Fortune 500 global distribution brand
Led brand execution across internal and executive platforms, advised senior leadership, and guided system-wide design standardization and communications.
Project Responsibilities:
Global career site creative direction
Brand architecture strategy implementation
Executive communication system design
Strategic brand advisory for global leadership
C-Suite messaging visuals & template design
Brand guideline expansion and refinement
Cross-functional initiative brand alignment
Design leadership, internal comms channels
Internal creative team advisory & mentoring
Visual standardization across departments
Client Perspective
Reflections on creative leadership
________
“I’ve had the good fortune of working with Mark Haddad for the past five years, and I count on him as my creative thought partner and collaborator. Mark is one of the most conscientious and thoughtful creative minds that I have ever worked with. Mark takes great care in understanding a project's needs, and his deliverables demonstrate his ability to interpret requirements and his talent for creating visual expressions that are always on-brand, intentional, and elegant. Mark is reliable, consistent, and someone I know will make a good idea great.”
Missy E.
Sr. Director, Global Communications
(Undisclosed Organization)
Visual References Upon RequestReach out to view visual portfolio clips aligned with your project needs and areas of focus.
Small Business Spotlights
Discover work developed for early-stage and independently run businesses.
Guided by a passion for minimalism and design precision.
With a focus on thoughtful design and strategic alignment, each project is driven by the goal of resonating with stakeholder audiences and driving meaningful brand equity growth. The objective is to meet the unique demands within each business sector and marketplace.
Every collaboration has been filled with exhilarating design challenges and discoveries.
Let’s build together.
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