A design-led practice for corporate identity
Partnering with ventures and communications teams to shape brand systems.
Weidach
Tokyo
Atlanta
Los Angeles
Andoain
Toronto
Amsterdam
Shanghai
Valence
New York
Weidach Tokyo Atlanta Los Angeles Andoain Toronto Amsterdam Shanghai Valence New York
Our work is shaped by a technical understanding of how corporate identities are managed across regions, channels, and brand architecture formats. Engagements are structured to support organizations navigating growth, complexity, or transition.
Immersive partnerships
We support brands navigating growth, consolidation, and institutional scale.
Corporate communications and brand leaders
Private equity-backed and portfolio companies
Professional practice and advisory firms
Growth-stage ventures and organizations
Identity Architecture
Core identity systems and visual language that establish the brand’s foundation.
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Visual structures for expressing identity
Logo systems, lockups, and visual rules
Shaping systems to flex across contexts
Brand positioning alignment and logic
Brand Governance
Stewardship ensuring the identity is applied consistently over time.
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Guidelines and policies for identity integrity
Oversight for cross-channel alignment
Adherence approvals and quality control
Enablement models for teams & partners
Communication Design
Scalable visual systems supporting everyday communication across teams.
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Visuals for internal & external applications
Templates, toolkits, and modular assets
Scalable systems for multi-channel use
Execution frameworks for consistency
The growth we deliver
Our work is based on defining, systemizing, and guiding corporate identity.
“I’ve had the good fortune of working with Mark Haddad for the past five years, and I count on him as my creative thought partner and collaborator. Mark is one of the most conscientious and thoughtful creative minds that I have ever worked with.
Mark takes great care in understanding a project's needs, and his deliverables demonstrate his ability to interpret requirements and his talent for creating visual expressions that are always on-brand, intentional, and elegant. Mark is reliable, consistent, and someone I know will make a good idea great.”
Missy E.
Sr. Director, Global Communications
Undisclosed Organization
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What kinds of engagements are a good fit?
Brand and communication work that benefits from continuity, judgment, and senior-level oversight, rather than isolated production alone.
Do you work with internal teams?
Engagements most often complement internal teams by providing creative leadership, structure, and execution support where additional capacity or perspective is helpful.
What happens after we get in touch?
Initial conversations focus on understanding context and priorities. If there is a clear fit, next steps are outlined simply and directly. Prefer to connect over a call? Schedule one here
Let’s open a conversation.