Designing apex brands

We elevate enterprise brand authority through creative leadership.

How we work
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Our mission is to arm leaders with the visual infrastructure required to command market positioning.

Weidach

Tokyo

Atlanta

Los Angeles

Andoain

Toronto

Amsterdam

Shanghai

Valence

New York

Weidach Tokyo Atlanta Los Angeles Andoain Toronto Amsterdam Shanghai Valence New York

We deliver measurable results in brand performance for teams around the world.

Recent samples →

The business leaders we support

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  • Marketing and communications directors navigating brand evolution. Modernizing legacy identity systems and engineering cross-channel communication design to unify established companies across global markets.

  • Private equity and venture leaders managing multi-brand portfolios. Deploying high-impact identity design and rigorous brand governance frameworks to protect, scale, and maximize asset valuations.

  • C-suite stakeholders steering complex, matrixed organizations. Structuring deliberate communication frameworks and visual guardrails to maintain brand alignment across sprawling, multi-stakeholder entities.

Identity Architecture

Core identity systems and visual language that establish the brand's foundation.

Brand Governance

Stewardship ensuring the identity is applied consistently over time.

Communication Design

Scalable visual systems supporting everyday communication across teams.

How we work →

Voices of our clients

  • “I’ve had the good fortune of working with Mark Haddad for the past five years, and I count on him as my creative thought partner and collaborator. Mark is one of the most conscientious and thoughtful creative minds that I have ever worked with.

    Mark takes great care in understanding a project's needs, and his deliverables demonstrate his ability to interpret requirements and his talent for creating visual expressions that are always on-brand, intentional, and elegant. Mark is reliable, consistent, and someone I know will make a good idea great.”

    ____________

    Missy E.
    Sr. Director, Global Communications
    Undisclosed Organization

What engagements are a good fit?

Our clients benefit most from work that benefits from continuity, judgment, and senior-level oversight, rather than isolated production alone.

How do you work with teams?

We tailor our creative leadership and execution services to meet the everyday communication styles and needs of stakeholder teams.

What happens when we first meet?

Initial conversations focus on context and priorities. If there is a clear fit, next steps are outlined simply and directly. 

Start a conversation

We welcome all inquiries and look forward to connecting.

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1950 MEDIA, LLC