Work
Strengthening trusted partnerships while welcoming an expanding network of distinguished clients.
Primary Spheres
Corporate Entities
Established organizations managing complex brand portfolios.
Growth Ventures
Scaling companies refining their positioning and identity systems.
Emerging Startups
Early-stage founders defining their first brand presence.
Mergers & Acquisitions
Transitional structures consolidating or rebranding divisions.
A note on discretion
The curated selections of work below intentionally omit select details and brand names to respect client confidentiality.
Enterprise Case Studies
Case Study Clip 1
Industry – Consumer Goods
Scope – $1B Global Holding Company
Objective:
Develop foundational systems to align brand identity, marketing tools, and executive communications across international teams and subsidiary brands.
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Global brand identity system development
Print and digital brand guideline creation
Brand architecture & asset definition
Corporate communications advisory support
MarComms template creation
Digital and print collateral systemization
Signage standards for global facilities
Executive messaging design and distribution
CEO communication rollout (multi-language)
Global internal brand alignment guidance
Case Study Clip 2
Industry – Manufacturing
Scope – $6B Global Holding Company
Objective:
Direct multi-brand identity implementation, support cross-functional initiatives, and formalize brand compliance programs across global operations.
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Corporate brand guideline authorship
Visual identity system development
Brand architecture guidance, 16+ subsidiaries
Merger and brand refresh creative consulting
Third-party marketing integration
C-Suite and HR communication design
Annual and ESG report production support
Facility signage brand adherence oversight
Global DAM system support
Brand compliance training & facilitation
Case Study Clip 3
Industry – Distribution (Fortune 500)
Scope – $16B Global Holding Company
Objective:
Lead brand execution across internal and executive platforms, advise senior leadership, and guide system-wide design standardization and communications.
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Global career site creative direction
Brand architecture strategy implementation
Executive communication system design
Strategic brand advisory for global leadership
C-Suite messaging visuals & template design
Brand guideline expansion and refinement
Cross-functional initiative brand alignment
Design leadership, internal comms channels
Internal creative team advisory & mentoring
Visual standardization across departments
Visuals by Request
To view in-depth examples aligned with your areas of focus, please reach out directly.
Client Perspectives
Reflections on creative leadership
________
“I’ve had the good fortune of working with Mark Haddad for the past five years, and I count on him as my creative thought partner and collaborator. Mark is one of the most conscientious and thoughtful creative minds that I have ever worked with. Mark takes great care in understanding a project's needs, and his deliverables demonstrate his ability to interpret requirements and his talent for creating visual expressions that are always on-brand, intentional, and elegant. Mark is reliable, consistent, and someone I know will make a good idea great.”
Missy E.
Sr. Director, Global Communications
Organization Undisclosed
“
Small Business Spotlights
Discover client work for early-stage businesses.
Guided by a passion for minimalism and design precision.
With a focus on thoughtful design and strategic alignment, each project is driven by the goal of resonating with stakeholder audiences to drive meaningful brand equity growth.
Every collaboration has been filled with exhilarating design challenges and discoveries.
Let’s build together.
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