Communication design
Doubling down – how a brand’s message transitions from awareness into true resonance.
Understanding the communication design process
What is content mapping?
Before developing a brand, the first step is to focus on information design – streamlining the communication agenda into an information hierarchy. From there, we can create a holistic, diagrammatic view of the message and start generating the content to match. This content takes shape through careful tailoring of aspects such as copywriting tone and photography styling.
What is content marketing design?
This is where the marketing objectives can start to materialize with full alignment with a brand. Communication efforts can start ramping up through leveraging a number of outreach avenues ranging from memorable promotional materials to captivating presentation design. We live in an age of unlimited content bombardment, so being clear and custom is necessary for staying ahead of the curve.
What is brand presence?
Step two is having a stage to start making statements. Securing a presence and crafting clear, concise messaging will provide the brand with a starting point in its communication agenda along with room to adjust and grow. Whether it is through building a sharp website or creating a stunning digital display, having a clear first impression on the target audience is invaluable.
What is the brand resonance?
As we begin to hone in on a real-world understanding of how a brand connects with its target audience, those connections must be solidified and nourished. Creating media campaigns that are undeniably engaging will allow a brand to start a conversation with its target audience on the subconscious level. From there, true insight can be drawn and utilized for future marketing objectives.
Let’s start designing
Tell us about your project