Project categories
We offer design expertise for emerging & established brands.
Corporate entities
With an emphasis on brand awareness campaigns and specialized marketing efforts, corporations have a focused need for visual communication design. This involves conceptualizing and designing program assets such as presentations, annual reports, iconography, brand guideline treatments, digital banners & infographics, and even fully-new corporate identities.
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Because of their larger-scale anatomy, we work to help corporate entities maintain brand stability both internally (among employees and other stakeholders) and externally (among customers, potential investors, etc.).
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Unless there is drastic business restructuring, corporate entities often already have established sets of core initiatives and core audiences. We use visual frameworks to understand the profiles and relationships of these groups and to determine methods for aligning them with the marketing objectives at hand.
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The second phase involves processing the marketing objectives until outlines for the sender, message, and receiver are accurately fulfilled. This allows for communication visuals to be created, early judgments of effectiveness to be drawn, and lines of communication to be secured.
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Referencing a clear array of communication deliverables, we begin to create customized content through the principles and best practices of communication design. We then work with stakeholders to further finalize the content, sequence its delivery, and offer support for pre/post release.
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Internal initiatives are often found in the form of campaigns that are addressing change. Examples of this can include initiatives of raising employee awareness about shifts in an organization's work environment, company culture, or business strategy. We help to deliver the messages of these campaigns by developing brand identities and marketing materials specifically designed to represent these corporate programs.
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As with nearly any company, corporate entities have a core target audience that they isolate and focus their general communication efforts on. One key difference is that these target audiences are larger in sheer size and therefore can be fragmented into subsets with more specific profiles. We specialize in sharpening the details in the targeted brand image efforts with brand design and customized multimedia content.
Startup ventures
Being young and impressionable, startup ventures have a different set of needs by nature – their identities must be compact, agile, and adaptable to embrace fast-paced growth. We have compressed our brand development methods into a robust 3-step process that unveils new, bulletproof brands built to grow.
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The MVP (minimum viable product) necessitates a no-frills primary brand identity set. Logomarks, naming, and more must all be compacted and stripped down to the bare essentials that will carry the brand throughout its lifetime.
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Every little decision can speak volumes when a brand is in its formative stages of exploration. We carefully select, design, and curate brand elements to formulate a brand identity system that supports a startup through its developmental stages.
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This is where brand development kicks into third gear. Using communication design techniques, a startup venture can start to use its newly found voice for sharing quality content and connecting with its target audience.
Mergers & acquisitions
The timing and preparation of brand development can have a massive impact on the success of a merger or acquisition. We view the changes that come with business restructuring as opportunities for building, broadening, and renewing brand awareness.
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In this first phase, we delve into a deep review of the entities that will be joining together. We study and chart their brand images, qualities, associations, elements, and more to see how they can all be converged. This is conducted in tandem with the development of a purpose statement that delineates the objectives of the brand fusion project, the key players, and the target audiences.
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After we have grouped the entities’ corresponding pieces, we begin to outline the possibilities of how they will be assembled together. How much of the identity should they share? What aspects of the entities should remain whole and distinct? How much awareness of the brand fusion should be raised for the target audiences? How should we pace the brand fusion over the course of time?
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Finally, an entirely new brand identity system is established that defines the chemistry between the two brands. Brand elements are created, modified, split, and revisited to create all of the answers to the questions of how multiple brands can unite. From here, we use communication design to regulate what information is communicated and what inferences are made by the target audiences.
Let’s start a discussion to see how we can help grow your business.