A design-led practice for brand governance and creative work.
Guiding brands as they evolve
We partner with corporate communications teams and growing ventures to shape brand systems over time.
Focused brand Support
Our work is shaped by a technical understanding of how corporate identities are managed across regions, channels, and brand architecture formats. Engagements are structured to support organizations navigating growth, complexity, or transition, ensuring brand systems remain coherent, scalable, and consistently applied across all touch points.
Weidach
Tokyo
Atlanta
Los Angeles
Andoain
Toronto
Amsterdam
Weidach Tokyo Atlanta Los Angeles Andoain Toronto Amsterdam
Core Capabilities
Specialized functions for building and managing brand equity.
Work is organized around three core functions that support brands from foundational identity through long-term stewardship and applied communication.
Corporate Identity
Designing and structuring identity systems that define how a brand presents itself across audiences, markets, and applications.
Brand Governance
Providing ongoing oversight and guidance to ensure brand systems are applied with clarity, consistency, and intent over time.
Communication Design
Applying identity and governance frameworks to real-world communications through precise, considered design.
Selected Projects
Engagements spanning identity development, brand governance, and long-term creative support.
“I’ve had the good fortune of working with Mark Haddad for the past five years, and I count on him as my creative thought partner and collaborator. Mark is one of the most conscientious and thoughtful creative minds that I have ever worked with. Mark takes great care in understanding a project's needs, and his deliverables demonstrate his ability to interpret requirements and his talent for creating visual expressions that are always on-brand, intentional, and elegant. Mark is reliable, consistent, and someone I know will make a good idea great.”
Missy E.
Sr. Director, Global Communications
Undisclosed Organization
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Let’s connect.
Welcoming inquiries from business leaders, marketers, brand owners, and creative partners.